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Technology Workforce

Marketing & Growth Team

Plan campaigns, improve SEO, create content, manage social media, optimize landing pages and support digital growth.

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Specialists

Roles in this department

These are examples of the specialist roles available through your membership.

Marketing Manager

Create marketing plans and priorities, Coordinate campaigns across channels, Plan monthly content calendars.

Digital Marketer

Plan digital marketing funnels, Set up analytics and tracking, Create landing page strategies.

SEO Manager

Perform technical SEO reviews, Research keywords and search intent, Optimize page titles and metadata.

Social Media Manager

Create social media calendars, Write captions and post ideas, Coordinate social graphics and videos.

Ad Campaign Manager

Plan Google Ads, Meta Ads and LinkedIn campaigns, Research keywords, audiences and competitor angles, Create campaign structures and ad groups.

Content Creator

Write website copy and landing page content, Create blog article drafts, Prepare social media captions.

Task ideas

What you can request

Below are practical examples of tasks this department can handle.

Marketing ManagerTop 10 task ideas
  1. Create marketing plans and priorities
  2. Coordinate campaigns across channels
  3. Plan monthly content calendars
  4. Define target audiences and offers
  5. Review analytics and campaign results
  6. Coordinate designers, writers and ad managers
  7. Plan launch and promotion activities
  8. Create marketing briefs
  9. Track lead generation performance
  10. Align marketing with sales goals
Digital MarketerTop 10 task ideas
  1. Plan digital marketing funnels
  2. Set up analytics and tracking
  3. Create landing page strategies
  4. Coordinate SEO, ads and content efforts
  5. Review campaign performance
  6. Improve lead capture workflows
  7. Set up email marketing journeys
  8. Recommend channel priorities
  9. Support conversion optimization
  10. Prepare monthly growth reports
SEO ManagerTop 10 task ideas
  1. Perform technical SEO reviews
  2. Research keywords and search intent
  3. Optimize page titles and metadata
  4. Plan content clusters and internal links
  5. Improve website structure for search
  6. Review Core Web Vitals basics
  7. Track rankings and organic traffic
  8. Create SEO briefs for writers
  9. Optimize local and business pages
  10. Prepare monthly SEO recommendations
Social Media ManagerTop 10 task ideas
  1. Create social media calendars
  2. Write captions and post ideas
  3. Coordinate social graphics and videos
  4. Plan channel-specific content
  5. Schedule posts across platforms
  6. Review engagement and follower growth
  7. Create campaign themes
  8. Repurpose blogs into posts
  9. Monitor comments and messaging needs
  10. Prepare social performance summaries
Ad Campaign ManagerTop 10 task ideas
  1. Plan Google Ads, Meta Ads and LinkedIn campaigns
  2. Research keywords, audiences and competitor angles
  3. Create campaign structures and ad groups
  4. Write ad copy and creative briefs
  5. Set up conversion tracking and pixels
  6. Monitor budgets and pacing
  7. Run A/B tests on ads and landing pages
  8. Build retargeting campaigns
  9. Prepare campaign performance reports
  10. Recommend optimizations for cost per lead
Content CreatorTop 10 task ideas
  1. Write website copy and landing page content
  2. Create blog article drafts
  3. Prepare social media captions
  4. Write product descriptions
  5. Create email newsletter content
  6. Develop content calendars
  7. Repurpose long-form content into smaller assets
  8. Create simple scripts for videos
  9. Support brand voice consistency
  10. Prepare content briefs for campaigns

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